Цены

План запуска продукта

На входе абзац, на выходе 12 слайдов, а одна фраза превращает бюджет в кольцевую диаграмму.

Записано 2026-10-19 · В этом примере потрачено 13 кредитов · новым аккаунтам — 20 бесплатных кредитов

План запуска продукта

Запрос

Make a launch marketing plan for a new product. Tsukiao Coffee, a made-up coffee brand, is launching a hojicha oat latte this fall for office workers aged 25 to 35. The campaign runs 6 weeks with a $40,000 budget; the first-month targets are 20,000 cups sold and 5,000 new members. Channels: social media, in-store events and delivery apps. Look at how oat-milk coffee and hojicha drinks have done over the past two years, but don't name real brands or companies. It's for the management team, 12 slides.

По шагам

  1. Запрос

    Опишите презентацию на главной странице. Хватит одного-двух предложений; можно также приложить файлы или веб-адрес.

  2. Поиск

    ИИ ищет информацию (источников: 12) и задаёт несколько вопросов о запросе, рекомендуемые ответы уже выбраны. Вопросы можно пропустить.

  3. План

    План приходит по карточкам: заголовок, ключевые пункты и макет для каждого слайда. Карточки можно править, удалять, добавлять или попросить ИИ переписать одну. План бесплатный.

  4. Настройки

    Затем выберите оформление и способ создания: быстрый режим — 1 кредит за слайд, глубокий — 3 кредита. Здесь быстрый режим: 12 слайдов × 1 = 12 кредитов.

  5. Создание

    Слайды появляются один за другим. На деле это заняло 19 с; здесь ускорено.

  6. Правка ИИ

    Одна фраза для ИИ: «Turn the budget breakdown on slide 9 into a donut chart, and say which item is the largest in the title.» Изменённое подсвечивается. Правка с ИИ стоит 1 кредит; если ничего не изменилось, кредит возвращается.

  7. Экспорт

    Экспортируйте редактируемый PPTX или PDF. Экспорт бесплатный, этот пример можно скачать.

Слайды

  1. Hojicha Oat Latte: A $40K Fall Launch Worth Approving
    • New fall product for office workers aged 25–35
    • 6-week campaign, $40,000 budget, 3 channels
    • First-month targets: 20,000 cups and 5,000 new members
    • Deck seeks management approval of the budget today
  2. Deck runs past 10 pages, so here is the route
    • Why now: oat milk and hojicha category trends
    • Product and audience fit
    • 6-week launch plan in three phases
    • Budget split across three channels
    • Targets, tracking and next steps
  3. Oat milk is the default alt-milk in coffee orders
    • Oat milk holds 33% of coffee orders versus almond at 10%
    • Refrigerated oat milk grew 10.5% to $598M in a year
    • Oat milk is the only major plant milk still growing overall
    • Other plant milks fell 7.2% while oat rose 0.9%
  4. Hojicha is the growth bet while matcha is mature
    • Hojicha social mentions grew 76.4% year over year
    • Roasted flavor cues up 25.9%, cozy cues up 32.5%
    • Matcha demand surged then strained Japanese tea supply
    • Consumers seek mellow energy; hojicha is the next wave
  5. Office workers 25–35 match both trend curves
    • 25% of coffee drinkers visit shops 3–4 times weekly
    • 36% of coffee is consumed out of home at work hours
    • Target wants low-caffeine afternoon and cozy fall ritual
    • Seasonal limited drinks thrive on autumn ritual cues
  6. A hojicha oat latte fits the gap between matcha and coffee
    • Low caffeine for afternoon office occasions
    • Mellow roasted flavor pairs with oat milk creaminess
    • Limited fall window creates urgency and repeat visits
    • Category-level evidence only; no brand comparisons used
  7. Launch runs 6 weeks in three phases
    • Phase 1 weeks 1–2: tease and build awareness
    • Phase 2 weeks 3–4: launch push and in-store events
    • Phase 3 weeks 5–6: sustain and convert to members
    • Each phase has a milestone gate to review spend
  8. Phase milestones give three checkpoints to adjust
    • Week 2: awareness reach and teaser engagement baseline
    • Week 4: cumulative 10,000 cups as mid-point gate
    • Week 6: 20,000 cups and 5,000 members tracked
    • Underperforming channels rebalanced at each gate
  9. Budget skews to social media, events support sampling
    • Recommend $18K social: teaser, launch and retargeting
    • Recommend $12K in-store events: sampling and member signup
    • Recommend $10K delivery apps: launch placement and banners
    • Assumed split; reallocate at week 2 and week 4 gates
  10. Each channel carries a distinct job in the funnel
    • Social: awareness and cozy fall storytelling content
    • In-store events: trial via sampling and ritual moments
    • Delivery apps: repeat orders and office-bulk bundles
    • Member signup offered at every trial touchpoint
  11. Both targets tracked weekly against spend
    • Volume: 20,000 cups in month one, ~3,300 per week
    • Members: 5,000 signups, 25% of cups sold converting
    • Track cost per cup and cost per member by channel
    • Weekly dashboard shared with management team
  12. Approve $40K to hit 20,000 cups and 5,000 members
    • Trends support oat milk and hojicha demand growth
    • 6-week phased plan with three spending checkpoints
    • Recommended split: $18K social, $12K events, $10K delivery
    • Next step: approve budget this week to start teasers

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